Business Prosperity by Defining the Mission

It is essentially the contradicting beliefs of a business owner that hinders personal growth, success and prosperity of a business.

A business is essentially an ORGANIC EXPRESSION of the consciousness of the business entrepreneur(s); their thoughts and feelings in action.

As a business is changed the owner is changed and vice versa.

Put Behaviour and Consciousness First.

Whether a business employs people or not, riddled within the fibres of daily activities will be the evidence of the owner’s thoughts and feelings which are driving the business into success or constant struggle.

Self awareness, self improvement and self development is critical to any business owner more so than ever because the business is effectively an extension of the owner’s consciousness.

So often business owners separate their business from their identity in their mind. They can find themselves feeling in control of their own personal relationships and health but out of control in their business behaving as though their business is a seperate entity and unrelated to the other areas of their life.

The business breakthroughs sought are more often found in spotting the contradictions and confusion than in the vast investments in time, money and changes.

#1 Trouble Shooting Tip – Mission Statement

A mission statement defines what a business is intending to achieve, its vision and the ways it will achieve it.

The reason for getting clear about a business mission is because it makes defining strategies easier.

It is so easy to get side-tracked with unfruitful business activities in the pursuit of more money. However, business owners can so easily stray from their true path and the passionate motivations forming the business. In doing so, entrepreneurs can lose the benefit and support of the super natural power that created everything by not fulfilling the path which hearts have been urging and which caused the business start up.

A mission remains a mission regardless of any changes in financial season or outer circumstances.

The Mission Statement of ‘Make Success Easy’as Example

“To help you manifest your divine prosperity by showing you how to discover and remove the deeply buried conflicts and blocks to your wealth existing in what you can’t see in your life causing your life so far.” (MakeSuccessEasy.com)

When you sit down and clearly define your Mission Statement on paper you can start to see where:-

1. A business may be confused or contradicting itself.

• If a business owner is confused then everything else in the business is confused; customers are confused about where to find information, how to pay, whether to buy or not. Suppliers are ineffective. Websites, blogs and advertising material appear complicated, emails and deliveries go astray etc.

2. Investing in daily methods of operation (and considering some which actually are not in alignment with the business’ mission.

• Within my business mission I have stated clearly ‘Divine Prosperity’ which is something written into an individual’s day dreams. I realised that not everyone dreams big in terms of wanting to effect millions of people so when I produce something it has to be affordable and accessible to as many people as possible.

• In order for me to manifest MY divine prosperity I realised that my dreams are big and therefore I have to serve a great number of people. With that mission in mind, I realised that offering to go into people’s homes and work one on one would limit the scope of my business achievements. Without me being clearly focused on my mission I could so easily have got distracted by other people’s lucrative suggestions just because there are many things I could do. Keep in mind, all opportunities do not have be pursued.

3. The mission statement gets you to re-evaluate your motives and distracts you from any destructive assumptions that your business is about making money. Money only comes when we do something FIRST and the amount of money we can attract is unlimited however we must define what is it we are going to DO. A business is defined by the exchange of goods and services for money however the benefit has to come first and therefore should always be the focus.

A business prospers to the degree that it benefits people’s lives… and customers only part with their money when a business successfully provides them with a benefit.

My experience working with private business owners is that people so often flippantly agree that they know their business is “not just about making money” but this exercise has proved how little ‘the actual mission’ is defined and in reality, secondary as a motive.

Mission Statement Helps Clear Up Contradictions

In the process of working on web projects for people I observe fundamental contradictions between what is written into their sales material and what is in their heart.

I have observed conflicts between what entrepreneurs are communicating and on their sites and in their material and what they actually hope to achieve. Conflicts are dynamically the same as having the repelling of two north pole magnets pushing against each other.

Conflicts and contradictions send ripples of REPELLENT energy through everything in the business. Time, money and energy are wasted; exhaustion, disillusionment and lack of confidence sets as visitors to websites don’t convert to sales, customers are problematic, suppliers do not do the job in alignment with the brief, employees prove inadequate etc.

Examples of Contradictions and Conflicts

• A business owner including comment boxes on blogs but actually admits to not wanting comments from people! CONTRADICTION.

• A website that over encourages customers to call if they have any problems and labouring how much support is available whilst stating quite clearly on site that “using the product is simple” CONTRADICTION.

• Including the telephone number everywhere and emphasising telephone support whilst privately admitting not wanting to talk to customers. CONTRADICTION.

• Business owners who employ a webdesigner for support to promote their products online and then want to fill the website and blogs with personal information about themselves; recommending links unrelated to the mission statement and anything else except the product. CONTRADICTION.

• A business owner stating how much he/she hates promotional material coming through their front door at home and then doing the same thing to  prospective customers. CONTRADICTION.
  
• A business owner who starts out passionate about selling shoes and then finds their shop full of other items like bags, belts, luggage etc. CONTRADICTION.
  

A business owner must outwardly demonstrate what is acceptable in terms of their beliefs and values. Take for example the business owner who is in the habit of using direct mail to send to prospective customers. It is very important to receive mail through their own door with the attitude they ‘intend’ from their prospective customers, i.e. ”Thank You for the opportunity”… not “Thank you but I’m not interested” – words are powerful, they give specific instructions and do become reality.

As long as provision has been made for the fundamental needs of a customer, so many of the sales activities do not need to be entered into just because other business owners run their business in a certain way.

If you are a business owner and haven’t defined your business Mission Statement before, start by considering the purpose, values and how you will achieve the business’ mission. You can of course Google some examples but I would encourage you to sit and focus yourself before you get distracted by anyone else’s version.

IMPORTANT: Remember why you started the business in the first place.

• What was in your heart that motivated you (besides money)? Something got you fired up to take action, what was it that you saw a need for? How does it compare with what is happening today?
  

• What skills gave you confidence? Are you now doing other things instead of what you are good at?
  
• Are you getting involved in things just because other successful people are? What makes you think you should? Listen to your intuition, it is your best guide.
  

• What did you envisage happening in the future? That is your vision coming from your divine self, are you now sidetracked?
  

Goals fail because they aren’t defined and kept in focus.

Does your business align with your True Self. The more you express your True Self in your daily life, the more you realign with your Divine Prosperity. Discover Your True Self.